Disability Action Advocates Launches New Brand and Web Site
Social Security Disability Advocate Firm Image now Consistent with Services Offered
Reno, NV - July 14, 2009 - Disability Action Advocates (DAA) launched their new brand and web site today. The new identity better reflects the high quality service and standards the company upholds.
Social security disability benefits are often the very last hope for many injured or ill workers. DAA offers consulting services that help disabled workers navigate the complex and time-consuming benefits process.
DAA provides a desperately needed service to workers, and it was imperative that it project an image of hope and professionalism, that the previous brand did not. Vogel Designs was hired to overhaul the existing brand, and redesign it to reflect those core values.
"Vogel Designs created a new identity that better reflects the quality of our services and personnel to our clientele," said John Boyden, Esq., owner of DAA. "But the new identity and web site do more than that - they instill a sense of pride and professionalism in our employees as well. Vogel Designs took a holistic approach to our needs, and guided us through a careful and deliberate process to arrive at our new brand. I couldn't be happier with the results."
The new brand mark combines the letterforms of the acronym. The "A's" become mountain symbols and point upward. The simple arch shape communicates notions of sunrise and goodness. Green was chosen to communicate health, prosperity and life.
Letterhead, envelope, business cards and brochures all adhere to the standards developed for the new brand.
The web site needed to be very simple, since the primary users are disabled workers and employment counselors. It too, adheres to the visual and stylistic standards of the new brand. The contact form enables workers to begin the benefits application process, while streamlining manual processes for DAA personnel.
Additional communications materials, such as signs and TV commercials are also being developed.
About Vogel Designs
Vogel Designs hatches ideas that fly. With more than 25 years of combined experience in graphic and interior design, Vogel Designs has delivered design solutions for a wide range of businesses and clients in travel & tourism, telecommunications, real estate, hospitality & gaming, and technology. To learn more about Vogel Designs, and what we can do for you, please contact us.